12 Questions To A Better Website

By jschlosser • February 5th, 2009

Creating a website can be a daunting task, or it can be an easy, enjoyable one. Which do you prefer?  There are a number of easy to use templates and services that can get you online very quickly.  I’ll be discussing those options in future posts, but right now I want to give you 12 questions to a better website and talk about what you need to be asking yourself before you push the upload button.

Who is your targeted user, are you selling products or a service, how will you communicate with them, do you want the site to be interactive or more informational, will it just be a blog or a brochure type site?  These are just some of the questions you need to be asking yourself.

So many people just charge straight ahead and spend a lot of money and time developing a really cool web site that THEY love and does all the things THEY want, without the slightest thought to what their CUSTOMER might actually be looking for.  This is the number one mistake most budding entrepreneurs make.  They create these beautiful websites that are just all about THEM, and do not provide a solution to someones pain or need.  The following 12 questions to a better website should help you put everything in perspective, and create a useable plan of attack in designing and developing a website that attracts and retains your customers.

12 Questions For Your Website

  1. What is the immediate, short-term goal of your website?  Be specific.
  2. What specific action do you want visitors to take?  Be specific.
  3. What are your objectives for the long term?  Be specific.
  4. Who do you want to visit your site?
  5. What solutions or benefits can you offer to these visitors?
  6. What data should your site provide to achieve your primary goal?
  7. What information can you provide to encourage them to act right now?
  8. What questions do you get asked most by prospects?
  9. Where does your target audience go for information?
  10. What may be the reasons you do not sell as much as you would like to?
  11. Who is your most successful competition?
  12. What are some ways you can distinguish yourself from the competitors?

Take the time to sit down in a quiet place and honestly answer these questions.  Then as you proceed forward in developing a website for YOUR customers, you can have confidence that you have asked all the right questions and are providing a needed service or product to address the need of your customers and targeted audience.

Have fun with these 12 questions to a better website and let me know what you come up with.  I would love to offer any suggestions or help along the way.  Comment on this post or email me using my contact information.

To your continued success!

 

Leave a Comment

« | Home | »