Book List

Find these and other great books in the Recommended Reading Bookstore

  1. The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, … Bass Nonprofit & Public Management Series) by Kathy Bonk
  2. Tribes by Seth Godin
  3. Social Media Marketing: An Hour a Day (Paperback) by Dave Evans (Author), Susan Bratton (Foreword)
  4. Facebook Marketing: Leverage Social Media to Grow Your Business (Paperback)
    by Steve Holzner (Author)
  5. Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series) by Alan R. Andreasen
  6. Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) by Jay Conrad Levinson
  7. Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, et al
  8. The Guerrilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad Levinson, Seth Godin
  9. Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
  10. 6 Steps to Free Publicity: “For Corporate Publicists or Solo Professionals, Including…Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin
  11. Hands-On Social Marketing : A Step-by-Step Guide by Nedra Kline Weinreich
  12. Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) by Sandra L. Beckwith
  13. Creating Demand: Move the Masses to Buy Your Product, Service, or Idea by Richard Ott
  14. How to Conduct Your Own Survey by Priscilla Salant and Don A. Dillman
  15. How to Conduct Surveys : A Step-by-Step Guide by Arlene, Ph.D. Fink
  16. The Gallup Guide: Reality Check for 21st Century Churches by George Gallup
  17. Market Research Made Easy (Self-Counsel Business (Paperback)) by Margaret Doman
  18. Focus Group Research Handbook by Holly Edmunds
  19. Listening: The Forgotten Skill : A Self-Teaching Guide (Wiley Self-Teaching Guides) by Madelyn Burley-Allen
  20. The Wilder Nonprofit Field Guide to Conducting Successful Focus Groups by Judith Sharken Simon
  21. Surprising Insights from the Unchurched and Proven Ways to Reach Them by Thom S. Rainer
  22. Unchurched Next Door, The : Understanding Faith Stages as Keys to Sharing Your Faith by Thom S. Rainer
  23. Marketing to Women : How to Understand, Reach, and Increase Your Share of the Largest Market Segment by Martha Barletta
  24. Influence: The Psychology of Persuasion by Robert B. Cialdini
  25. Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America by Marc Freedman
  26. Surveying the Religious Landscape: Trends in U.S. Beliefs by D. Michael Lindsay
  27. Marketing for Congregations: Choosing to Serve People More Effectively by Norman Shawchuck
  28. Marketing Your Church : Concepts and Strategies by John Considine
  29. A Step-By-Step Guide to Church Marketing Breaking Ground for the Harvest by George Barna
  30. Marketing for Churches and Ministries (Haworth Marketing Resources :
  31. Contemporary Christian Communications, its theory and practice by James F Engel
  32. Marketing Your Ministry: Ten Critical Principles by John W. Pearson
  33. Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources) by R. Henry Migliore
  34. 7 Deadly Diseases of Ministry Marketing by Doug Brendel
  35. Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message by Yvon Prehn
  36. Act Now! Offer Ends Soon: How to Be a Walking Advertisement for Jesus by Ginger Sinsabaugh
  37. How to Increase Giving in Your Church : A Practical Guide to Giving by George Barna
  38. Simply Strategic Growth: Attracting a Crowd to Your Church by Tim Stevens and Tony Morgan
  39. First Impressions by Mark L. Waltz
  40. Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Editions) (Wiley Small Business Edition) by Jeffrey P. Davidson
  41. Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series) by Barry J. McLeish
  42. Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle
  43. Faith-Based Management: Leading Organizations That are Based on More Than Just Mission by Peter C. Brinckerhoff
  44. Start and Grow Your Faith-Based Nonprofit : Answering Your Call in the Service of Others by Stanley W. Carlson-Thies
  45. Sowing, Reaping, Keeping by L. Singlehurst
  46. Finding Them, Keeping Them: Effective Strategies for Evangelism and Assimilation in the Local Church by Gary McIntosh
  47. The Complete Ministry Audit: How to Measure 20 Principles for Growth by William M. Easum
  48. The Everychurch Guide to Growth: How Any Plateaued Church Can Grow by Elmer L. Towns
  49. The Power of Vision by George Barna
  50. The Habits of Highly Effective Churches: Being Strategic in Your God Given Ministry by George Barna
  51. Advanced Strategic Planning: A New Model for Church and Ministry Leaders by Aubrey Malphurs
  52. The Growth Spiral: The Proven Step-By-Step Method for Calculating and Predicting Growth Potential in Your Church by Andy Anderson
  53. The Seven Laws of the Learner : How to Teach Almost Anything to Practically Anyone (Seven Laws of the Learner) by Bruce Wilkinson
  54. The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
  55. Sign Me Up! : A marketer’s guide to creating email newsletters that build relationships and boost sales (Return Path Books) by Matt Blumberg

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    Our Recommended Reading List is one that will inspire you to greatness. Check out these titles on Guerrilla Marketing, Branding and Promotional Products.