Eye To Eye : Guitar Hero and How To Diversify An Industry To Survive

By jschlosser • October 28th, 2008

Joe Perry is a real life guitar hero and his son plays one in a video game. Perry’s band, Aerosmith lends its music to the Guitar Hero game hoping to reach new and younger audiences.

In this video interview, Joe Perry talks about how Guitar Hero is saving the record industry. Being able to diversify and change your platform of delivery for your product is critical to the ongoing success of your product or business.

Have you looked at current trends in your industry? How are people interacting with your product NOW. Do you need to think about using a different platform or method of delivery to reach a different segment of the audience?

Excellent Marketing Group would love to work with you to achieve maximum impact of your product or service with minimum investment. Contact us today to get started.

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