How Do People Perceive Your Identity?

By jschlosser • August 29th, 2008

When most people think of identity, they think of their basic contact information – name, address, phone number, driver’s license number, etc. But your identity is so much more than that.

Every time you contact someone, send them something in the mail, or email them, you are giving people a glimpse into who you are. It is important that this message is consistent – colors, logo, purpose statement – and concise. But it even goes beyond the material things you give to people.

The way you answer the phone or greet another person is critically important in shaping someone’s first impression of who you are and what you’re all about. Are you pleasant? Happy? Enthusiastic? Many a would-be-prospect has been lost because the person answering the phone was having a bad day and shared that with the person on the other end of the line.

Take The Time

Stop right now and think about you portray your image to those you come in contact with. What are some of the things you can change right now to make a difference in how others perceive you? The following list are things you might want to consider:

  1. Smile right before you answer the phone
  2. Add a signature to the bottom of your email, providing contact information
  3. Provide additional information about yourself or your organization on the back of your business cards
  4. Make sure your logo is on everything that gets sent out
  5. Make sure your branding is consistent – colors, location, and graphics

Don’t be afraid to ask your friends to critique you on some of these points to see how you are really doing. And then make the necessary changes to be more successful in representing who you really are.


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